Bollywood superstar Aamir Khan has addressed the growing buzz surrounding his Dream11 advertisement, defending his decision to endorse the sports fantasy platform, and responding to fans who questioned his involvement in promoting a platform often linked to gambling. In an exclusive interview with Zoom, Aamir clarified his stance, balancing creative integrity with legal considerations.
Creative Integrity Over Rules
Known for his selective approach towards endorsements, Aamir Khan emphasized that his choices are primarily guided by the script quality and creative appeal. Reflecting on why he chose to work with Dream11, Aamir revealed, “The script for Dream11 was so good. I couldn’t say no to it,” admitting that he laughed heartily after reading the ad’s concept. Aamir, who had previously refused to endorse alcohol and tobacco, admitted that the humour and concept of the Dream11 ad made it impossible for him to turn down.
The veteran actor made it clear that, despite being known for his ethical stand on various products, he does not shy away from endorsing legal products that align with his principles. “If the product is illegal, then ban it — then we won’t make any ads for it. But if it’s legal, then let me do it too,” he stated firmly, offering clarity on his approach to brand endorsements.
Transparency and Consumer Trust
In the same conversation, Aamir Khan further elaborated on his endorsement criteria. He underlined his commitment to transparency by stating, “I always check that the product is delivering what they have promised.” The actor, who has consistently sought to maintain consumer trust, emphasized that he ensures the brand he associates with offers what it claims, thus reinforcing his dedication to ethical advertising.
Aamir also revealed how, despite his usual rules, he sometimes bends them when the creative idea is compelling enough. “I never announce the price of the product I endorse because I’m not a salesman. I am a brand ambassador. I can talk about your brand, but not about its price,” he said, showcasing his focus on the creative value rather than commercial aspects.
Why Aamir Khan’s Dream11 Endorsement Matters
With fantasy sports platforms like Dream11 rapidly gaining popularity across India, high-profile endorsements like Aamir Khan’s bring visibility to the platform. However, such endorsements also bring their fair share of controversy. While Dream11 and other fantasy sports platforms operate legally in most Indian states, critics argue that they encourage gambling-like behavior. This debate has brought celebrities’ involvement in such endorsements into the spotlight, with many questioning the moral implications of promoting platforms tied to potentially addictive gambling habits.
Nevertheless, Aamir Khan’s stand on endorsement ethics and legal boundaries has sparked an important conversation about the responsibility celebrities carry when choosing brands to associate with, and the growing influence of digital entertainment platforms in India’s evolving market.